#MM5 : the story behind the MM logo

April 12, 2014  •  Leave a Comment

In the five years MM has been in the market, I’ve been asked a lot about my logo.   Well, to be honest, it was an accidental creation by yours truly. 

I’d commissioned a couple of graphic designers to create one for me, but being the picky perfectionist that I am, none of them seemed right. 

 

A logo is so crucial to a brand. You have to choose it carefully because it will represent who you are every single time someone sees it. 

I didn’t want something cheesy or over-the-top.  I wanted it to represent who I am as a creative mind. I wanted it to be bold, but not obnoxious and evoke a response the second someone saw it.

 

When the graphic designer submissions didn’t work out, I started playing with fonts on Microsoft Publisher (don’t judge me, I’m not a designer lol). 

I knew that I want to incorporate the Virgo sign somehow because I was proud of my zodiac sign and the creative power behind it. I also wanted to incorporate my favorite color Blue (which most think is because I'm a member of Zeta Phi Beta, but it was my fave long before Zeta lol) 

 

After trying many different options I deleted everything but the sign itself.   I paused and then sat there staring at it for a moment and thought – why not just the sign? 

It was an M, which represents Mahogani and Media, and it represented me as well because I was the Virgo.  One letter, one symbol, one brand for us all!

Original MM logo, created in 2009 by mahoganiOriginal MM logo, created in 2009 by mahogani


So I created the original logo ----->>>

 

 

 

 

A year later, when I finally decided I wanted more professional business cards, the logo was upgraded and revised by my graphic designing friend (and fellow photographer) Teneatha Daniels (of TD Creations).  That is the logo I have used ever since:

 

New/Current MM logo - revamped by TD Creations in 2010New/Current MM logo - revamped by TD Creations in 2010

 

Unless they’re fellow Virgos, most people don’t recognize the sign and assume it’s just an M for Mahogani/Media.  And I like that. 

There’s still a hint of me in the logo, but mahogani takes the spotlight and I’m hanging backstage – and that’s fine with me! Honestly, that’s how it’s always been. (LOL :) 

 

- m

 

 


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