#MM5 : the story behind the MM logo

April 12, 2014  •  Leave a Comment

In the five years MM has been in the market, I’ve been asked a lot about my logo.   Well, to be honest, it was an accidental creation by yours truly. 

I’d commissioned a couple of graphic designers to create one for me, but being the picky perfectionist that I am, none of them seemed right. 

 

A logo is so crucial to a brand. You have to choose it carefully because it will represent who you are every single time someone sees it. 

I didn’t want something cheesy or over-the-top.  I wanted it to represent who I am as a creative mind. I wanted it to be bold, but not obnoxious and evoke a response the second someone saw it.

 

When the graphic designer submissions didn’t work out, I started playing with fonts on Microsoft Publisher (don’t judge me, I’m not a designer lol). 

I knew that I want to incorporate the Virgo sign somehow because I was proud of my zodiac sign and the creative power behind it. I also wanted to incorporate my favorite color Blue (which most think is because I'm a member of Zeta Phi Beta, but it was my fave long before Zeta lol) 

 

After trying many different options I deleted everything but the sign itself.   I paused and then sat there staring at it for a moment and thought – why not just the sign? 

It was an M, which represents Mahogani and Media, and it represented me as well because I was the Virgo.  One letter, one symbol, one brand for us all!

Original MM logo, created in 2009 by mahoganiOriginal MM logo, created in 2009 by mahogani


So I created the original logo ----->>>

 

 

 

 

A year later, when I finally decided I wanted more professional business cards, the logo was upgraded and revised by my graphic designing friend (and fellow photographer) Teneatha Daniels (of TD Creations).  That is the logo I have used ever since:

 

New/Current MM logo - revamped by TD Creations in 2010New/Current MM logo - revamped by TD Creations in 2010

 

Unless they’re fellow Virgos, most people don’t recognize the sign and assume it’s just an M for Mahogani/Media.  And I like that. 

There’s still a hint of me in the logo, but mahogani takes the spotlight and I’m hanging backstage – and that’s fine with me! Honestly, that’s how it’s always been. (LOL :) 

 

- m

 

 


Comments

No comments posted.
Loading...

Subscribe
RSS
Archive
January February March (1) April May June July August September October November (3) December (1)
January (3) February (3) March April May (1) June July (1) August September October November December
January February March April May June July August September October November (1) December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December